30 Rock's Alec Baldwin and his mother visited Fairmount to film two Wegmans commercials, and they're airing just in time for the holiday season.
According to Wegmans' director of media relations, Jo Natale, Baldwin surprised the company by talking on the David Letterman Show about how much his mom loves shopping at Wegmans.
"A few weeks later he reached out to Danny Wegma, he said, what if I did some commercials for you, and Danny said, i think it's a great idea, Alec wanted his mom included, he wanted to do something special for her, and WE DID IT!" said Natale.
She explained that the Baldwin commercials that were shot at in the Fairmount store on a busy Saturday afternoon, were meant to surprise the employees for the holidays.
"It went almost unnoticed, people were shopping, and a few people noticed him, but most didn't, which was great for us because we wanted this to be a surprise for our employees," said natale.
The commercials are airing in Syracuse, Rochester, baltimore, and the Lehigh Valley of Pennsylvania, and Natale says they're getting amazing reactions.
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