Thursday, November 18, 2010

Rundown Rationale, Christina Jones, 3:45 P.M., 11/18/2010



By: Christina Jones

My stories were equally spread throughout the rundown; meaning there was never a reader read 3 times in a row. And most of my stories were hyper-local.

A2- I began my newscast with Dan's story on the man who was sentenced to 25 years to prison for shooting his 3-month-old child to death. This story is both heart-wrenching and hyper-local. Although the incident did not occur in Syracuse, but in Vienna, it was still local to our DMA. The story sparks interest and is an attention grabber; it is a story that would definitely pull the audience in.

A3- Next, Luisa's Anchor Actuality. Her story was on the soldier who died in Afghanistan on November 10. His body came home today, as veterans and townspeople of Chittenango honored the fallen soldier who was newlywed in September. This story is yet another heart-wrenching death story that has a great affect on people in our DMA. So both stories flowed well.

A4- Next on the rundown was Kevin's live wrap on Central New York's Postal Services decision to stop collecting food for the holiday season after a 22-year tradition. This story flowed because it is another local story that greatly affects local people in our area who want to give back during the holiday season, but can’t anymore because of failed advertising.

A5- The U.S. Postal Service story on closing the Post Office on South Main Street in North Syracuse was next on the rundown. This story easily flowed from one post office story to the next so that's why I placed it here. It is also local and relevant to those worrying whether this will cause job loss. Fortunately, it won't. All workers will be transferred to another office in the area.

A6- The crackdown on welfare fraud was next. This story was hyper-local because a Syracuse couple was involved in the case. The story flowed because the post office story was about cutting costs and this story was about theft and fraud of welfare money being stolen.

A7- Next: Luisa's Anchor Actuality on Charles Rangel. This was another story on fraud. Rangel was found guilty of breaking multiple House of Ethics rules. This story is state news, but still relevant to our DMA because he's an official for our state, and his decision not to pay taxes on a local home might have a negative influence on people in our area.

A8- Next on the rundown, the story on Charles Vinal refusing to step down from his position on the Syracuse Housing Board (SHB). This story flowed because it was another story of an official doing something ridiculous. Alike the Rangel story, Vinal's decisions might influence people in our DMA to react to his absurd actions at the SHB meeting.

A9- The Maffei and Buerkle votes were next on the rundown. The story is local and relevant, seeing just how far they've both come in the polls. I kept this story to the end just in case we needed to kill it because it wasn't that important. And we did wind up killing it.

B1 -Kicker: The kicker was on actor, Alec Baldwin and his mother being featured in a holiday-themed commercial. I thought this story added a light kick to the story. Listeners might like this story especially because the commercial was shot in the local Wegmans.

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